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Products: The Basis of Commerce

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Prípona
.doc
Typ
seminárna práca
Stiahnuté
2 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
6433
Posledná úprava
02.08.2018
Zobrazené
768 x
Autor:
strapacik007
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Detaily projektu
Popis:
The term product refers not only to the item itself, but also to its brand, packaging, and label. We can divide products to goods and services.
Goods are basicaly objects, they can be touched, stored, transported.
Services are usually some kind of actions.

Kľúčové slová:

products

basis of commerce

product life cycle

commercialization

brand loyalty

labeling

packaging



Obsah:
  • Products 1
    Products: the basis of commerce 1
    Types of products 1
    Product brands and trademarks 1
    Brand loyalty 2
    Packaging 2
    Labeling 2
    Product development and the product life cycle 2
    The product-development process 2
    Generation and screening of ideas 2
    Business analysis 3
    Prototype development 3
    Product testing 3
    Commercialization 3
    The product life cycle 3
    INtroduction 4
    Growth 4
    Maturity 4
    Decline 4
    Product mix and line decisions 5
    Pricing 5
    Summary 6
    Vocabulary 7
    Questions 8
    Literature 9
    Content 10

Zdroje:
  • Business today - sixth edition
  • Edwin E. Bobrow, Dennis W. Shafer - Pioneering New Products (A Market Survival Guide)