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English for business studies - Teachers book

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Prípona
.pdf
Typ
skriptá
Stiahnuté
23 x
Veľkosť
0,2 MB
Jazyk
anglický
ID projektu
4784
Posledná úprava
16.10.2017
Zobrazené
2 191 x
Autor:
cyberdrive
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Detaily projektu
Popis:
As mentioned in the Introduction, the units in the Student's Book are grouped according to subject matter: management, production, marketing, finance, and economics. This first introductory unit is more general. It covers a lot of basic vocabulary concerning developed economies, much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. Task la, based on the photograph, provides a good warm-up activity. An important point: virtually all the activities in this and the succeeding units can be done in pairs, and then checked with the whole class. Here this applies to describing the photo in la, classifying the activities in 1 c, answering the questions in 2a and 2b, writing the summary in 2c, and so on.

Kľúčové slová:

English

business

teachers book

management

production

marketing



Obsah:
  • Thanks and acknowledgements -vi
    Summary of unit contents___vn
    Introduction___a
    Introduction to the Second Edition__X1
    1 The three sectors of the economy___13
    2 Management____-16
    3 Company structure____.-21
    4 Work and motivation _ _25
    5 Management and cultural diversity__30
    6 Recruitment___33
    7 I-abour relations_____._37
    Test 1 : Management_40
    8 Production___42
    9 Products___49
    10 Marketing_53
    11 Advertising _ -.56
    12 Promotional tools _ _ _60
    Test 2: Production and marketing___65
    13 Accounting and financial statements__68
    14 Banking_72
    15 Stocks and shares____76
    16 Bonds_ _81
    17 Futures and derivatives ____86
    18 Market structure and competition _ _91
    19 Takeovers, mergers and buyouts _
    Test 3: Finance . -99
    20 Efficiency and employment___103
    21 Business ethics__108
    22 The role of government___112
    23 Central banking, money and taxation___J17
    24 Exchange rates___122
    25 The business cycle__126
    26 Keynesianism and monetarism__129
    27 International trade_133
    28 Economics and ecology__-137
    29 Information technology and electronic commerce_HI
    30 Entrepreneurs and venture capital___145
    Test 4: Economics _
    Language reference - Answers 153