English for business studies - Teachers book

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Prípona .pdf	Typ skriptá	Stiahnuté 23 x
Veľkosť 0,2 MB	Jazyk anglický	ID projektu 4784
Posledná úprava 16.10.2017	Zobrazené 2 927 x	Autor: cyberdrive
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kvalita:
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Univerzita:Ekonomická univerzita v Bratislave
Fakulta:Fakulta podnikového manažmentu
Kategória:Jazyky » Angličtina
Predmet:Anglický jazyk
Študijný program:-
Ročník:1. ročník
Formát:PDF dokument (.pdf)
Rozsah A4:23 strán

Popis:

As mentioned in the Introduction, the units in the Student's Book are grouped according to subject matter: management, production, marketing, finance, and economics. This first introductory unit is more general. It covers a lot of basic vocabulary concerning developed economies, much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. Task la, based on the photograph, provides a good warm-up activity. An important point: virtually all the activities in this and the succeeding units can be done in pairs, and then checked with the whole class. Here this applies to describing the photo in la, classifying the activities in 1 c, answering the questions in 2a and 2b, writing the summary in 2c, and so on.

Kľúčové slová:

English

business

teachers book

management

production

marketing

Obsah:

Thanks and acknowledgements -vi
Summary of unit contents___vn
Introduction___a
Introduction to the Second Edition__X1
1 The three sectors of the economy___13
2 Management____-16
3 Company structure____.-21
4 Work and motivation _ _25
5 Management and cultural diversity__30
6 Recruitment___33
7 I-abour relations_____._37
Test 1 : Management_40
8 Production___42
9 Products___49
10 Marketing_53
11 Advertising _ -.56
12 Promotional tools _ _ _60
Test 2: Production and marketing___65
13 Accounting and financial statements__68
14 Banking_72
15 Stocks and shares____76
16 Bonds_ _81
17 Futures and derivatives ____86
18 Market structure and competition _ _91
19 Takeovers, mergers and buyouts _
Test 3: Finance . -99
20 Efficiency and employment___103
21 Business ethics__108
22 The role of government___112
23 Central banking, money and taxation___J17
24 Exchange rates___122
25 The business cycle__126
26 Keynesianism and monetarism__129
27 International trade_133
28 Economics and ecology__-137
29 Information technology and electronic commerce_HI
30 Entrepreneurs and venture capital___145
Test 4: Economics _
Language reference - Answers 153

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