Seminary work - Brainstorming

Brainstorming

Brainstorming is one of the most usefull marketing methods. First time it was realized in USA in 1938. Creator of this method Alex Osborn came out from this premises: people many ideas don´t tell, because they are afraid of that these ideas are impossible, crazy, bad, comic, they aren´t accorded with things written in the school books, with things represented by authorities, with things which are conventional. They don´t want to fall into ridicule, or show as stupid or unpractical human beings. But this isn´t helpfull for creativity, and that´s why it´s needfull to overcome social and mental bariers, which stops creation of new, untraditional, original ideas.