Advertising - práca v angličtine

My theme for the seminar paper is Advertising. I think this theme is very interesting because the advertisement plays a very important role in a business and therefore I have chosen this topic. I want to describe what an advertising is, what types of advertising can be used to visualise the products and of course to sell them. And I also want to fixate to a facts such how an advertising is important and what effects have to the people. I also want to describe one great example of power of advertising which was hapenned in the past in Czech republic.
My aim of this work is to compare my opinion with the results of my survey, too. I want to approve my opinion or disprove it because everyone can have a different view.