Popis:
The simplest definition of marketing is it’s the management process that identifies, anticipates, and satisfies customer requirements profitably. We can also say the main aim of marketing is to bring the right product to the right place, at the right time and price. Of course, it is the human activity directed at satisfying human needs and wants through an exchange process.
Kľúčové slová:
Definitions of marketing
marketing strategy and planning
buyer behavior
Obsah:
- Definitions of marketing
Marketing strategy
Marketing planning
Buyer behavior
Bibliography
Zdroje:
- Courtland L. Bovée and John V. Thill (1992), Marketing, U.S.A, Library of Congress Cataloging-in-Publication Data
- E.J.McCartby,W.D.Perreanlt (1990), Essentials of Marketing, U.S.A
- Internet: http://www.marketingteacher.com