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Projekt na tému Marketing v angličtine

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Prípona
.doc
Typ
seminárna práca
Stiahnuté
4 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
5321
Posledná úprava
22.09.2017
Zobrazené
533 x
Autor:
-
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Detaily projektu
Popis:
The simplest definition of marketing is it’s the management process that identifies, anticipates, and satisfies customer requirements profitably. We can also say the main aim of marketing is to bring the right product to the right place, at the right time and price. Of course, it is the human activity directed at satisfying human needs and wants through an exchange process.

Kľúčové slová:

Definitions of marketing

marketing strategy and planning

buyer behavior



Obsah:
  • Definitions of marketing
    Marketing strategy
    Marketing planning
    Buyer behavior
    Bibliography

Zdroje:
  • Courtland L. Bovée and John V. Thill (1992), Marketing, U.S.A, Library of Congress Cataloging-in-Publication Data
  • E.J.McCartby,W.D.Perreanlt (1990), Essentials of Marketing, U.S.A
  • Internet: http://www.marketingteacher.com