Managing the new product development proces - Marketing v AJ

managing

generation

screenig

concept

testing

strategy

business analysis

commercialization

• Managing the New Product Development Process
  1. Idea generation
  2. Idea screening
  3. Concept development and testing
  4. Marketing strategy development
  5. Business analysis
  6. Product development
  7. Market testing
  8. Commercialization

• http://nraomtr.blogspot.com/2011/12/marketing-and-new-product-development.html
• http://www.learnmarketing.net/npd.htm
• http://www.nzifst.org.nz/creatingnewfoods/idea_generation2.htm
• http://www.nzifst.org.nz/creatingnewfoods/idea_generation3.htm
• http://www.joe.org/joe/1998october/a4.php
• http://www.witiger.com/marketing/newproductdevelopment.htm
• http://www.nzifst.org.nz/creatingnewfoods/product_concepts2.htm
• http://www.easy-marketing-strategies.com/marketing-strategy-process.html
• http://www.business-analysts.org/What-Is-Business-Analysis.html
• http://searchcio-midmarket.techtarget.com/definition/product-development
• http://www.entrepreneur.com/encyclopedia/term/82442.html
• http://www.nationaltechcenter.org/index.php/category/commercialization/
• http://www.halfcostproducts.com/commercialization.htm
• http://www.marketing91.com/adoption-process/