International business development- elektronické skriptá

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Prípona .rar	Typ skriptá	Stiahnuté 0 x
Veľkosť 18,4 MB	Jazyk anglický	ID projektu 4353
Posledná úprava 07.09.2017	Zobrazené 839 x	Autor: -
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kvalita:
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Univerzita:Univerzita Mateja Bela v Banskej Bystrici
Fakulta:Ekonomická fakulta
Kategória:Ekonomika » Ekonomická teória
Predmet:International business development
Študijný program:-
Ročník:-
Formát:Archív súborov (.rar)
Rozsah A4:50 strán

Popis:

Among the most significant business developments in the last 40 years have been the rapid growth of international business and the proliferation of multinational and global firms. Although a number of companies have been engaged in this area for nearly a century, the explosive growth in the size and number of international firms is a recent phenomenon, as is the much closer central control exercised by managements. This growth has brought about a need for more managers who can function effectively in the international business environment.
A separate field of study, international business, has evolved from an initial emphasis on international economics and now includes material from many disciplines. International business differs from its domestic counterpart in that it involves three environments rather than one. Although the kinds of forces are the same in the domestic and foreign environments, their values often differ. Changes in foreign environments are at times more difficult to assess.

Kľúčové slová:

business development

strategic management

culture

marketing

manufacturing networks

strategic alliances

Obsah:

Preface and Note to a Student
CHAPTER 1: Introduction to International Business (Theodoulides)
His ton- of international business
International business as a separate Held of study
Why is international business different?
International business terminology
CHAPTER 2: Internalization Process and Multinational Corporation (Theodoulides)
Why go abroad?
Protect markets, profits and sales
Exporting
Internalization process
CHAPTER 3: Foreign Investment and Strategic Management (Theodoulides)
Foreign investment
Raising venture capital
Strategies for compering in international markets
Types of international strategies
CHAPTER 4: Significance of Culture for International Business Development (Theodoulides)
What is a culture?
Sociocultural components of culture
CHAPTER 5: Strategic Alliances, Mergers and Acquisitions (Kokavcovâ)
Strategic alliances
Mergers and acquisitions
CHAPTER 6: International Franchising (Theodoulides)
History and overview
Types of franchising
Franchisor — franchisee relationship
International franchising
CHAPTER 7: Enterprenual Networks, Clusters and Partnerships (Theodoulides)
Critical success factors for manufacturing networks
Objective of partnership
Relationship issues
CHAPTER 8: E-business and E-commerce (Durian)
E-business
Information svstem

Zdroje:

J.P. Peter: J.H.Donnely. Marketing Management Knowledge and Skills, Erwin, 1989, ISBN0-256-06668-X
R.Kreitner: Management and Management Study Guide. 1989.Houghton Mifflin Co.Boston, ISBN 0-395-38106-1
DA.BaLW.H.McGulloch, International Business, 1990, Irwin, ISBN 0-256-08010-0
R.Grosse, D.Kujawa: International Business, 1992. Boston, R. Irwing.Inc,ISBN 0-256-08114-X
D.Hellriegel, J.W.Scohtm, R.Woodman. Organizational Behaviour. 1989, WestPublishing, ISBN 0-314-47013-1
A.Thompson, A.Strickland: Strategic Management, Concepts and Cases. 1992. R.IrwinIncBoston, ISBN 0-256-09698-8
D.DePamphilis: Mergers, Acquisitions, and other Restructuring Activities.2001.AcademicPress,London.ISBN 0-12-210735-7
R.Justis, R.Judd. Franchising, 1989, South-Western Publishing Co.,ISBN 0-538-07321-7

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