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SWOT analysis of College of Tourism
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| Prípona .doc |
Typ esej |
Stiahnuté 3 x |
| Veľkosť 0,1 MB |
Jazyk anglický |
ID projektu 2175 |
| Posledná úprava 30.09.2016 |
Zobrazené 3 421 x |
Autor: zlatunka8 |
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| Detaily projektu | ||
- cena:
10 Kreditov - kvalita:
92,6% -
Stiahni
- Pridaj na porovnanie
- Univerzita:Univerzita Mateja Bela v Banskej Bystrici
- Fakulta:Ekonomická fakulta
- Kategória:Nezaradené » Cestovný ruch
- Predmet:Marketing
- Študijný program:-
- Ročník:3. ročník
- Formát:MS Office Word (.doc)
- Rozsah A4:12 strán
- Dokumentácia:Stiahni
In this assigment, I try to charakterize self-evaluation of the school. I emphasize its important task at quality management by appraisating own effect of school and following quality improvement. I introduce objectives of self-evaluation and its trends.
I charakterize SWOT analysis as a method which is using at quality management.
The quality of the school depends of satisfaction of its partners (students, lecturers, and higher school as well as school of lower degree). Schools have to define their own quality understanding. This fact depends on partner’s requests. Very important is to be able to evaluate own work, what we can see from got information, and to know how to improve ourself.
I charakterize SWOT analysis as a method which is using at quality management.
The quality of the school depends of satisfaction of its partners (students, lecturers, and higher school as well as school of lower degree). Schools have to define their own quality understanding. This fact depends on partner’s requests. Very important is to be able to evaluate own work, what we can see from got information, and to know how to improve ourself.
Kľúčové slová:
SWOT analysis
cost strategy
Porter´s strategy
management
Obsah:
- Introduction
Main body
Self-evaluation
Strategic cost analysis
Cost leadership strategy
Differentiation Strategy
Focus Strategy
SWOT analysis
Strenghts
Weaknesses
Opportunities
Treats
Conclusion
Bibliography
Zdroje:
- Brassinghton, F. and Pettitt, S., „Principes of marketing“, Pearson: Harlow, Essex, 2006
- Cravens David, W., Nigel, F. Piercy, „Strategic marketing“, McGraw-Hill Irwin, 2003
- Hollway, J., C. and Plant, R., V, „Marketing for tourism“, Pitman Publishing, 2 nd publ., 1989
- Kotler, P., „Marketing management”, Grada Publishing, 2000
- Kotler, P., Armstrong Gary; „Marketing”, Grada Publishing, 2004,
- Kotler, P., „Principles of marketing”, Prentice Hall, 1996,
- Senn, James, A., „Analysis a design of information systems“, 2 nd edition, McGraw-Hill, international editions, Computer Science Series
- Teare, R., Mazanec, A. J., Crawford-Welch, S., Calver, S., „Marketing in hospitality and tourism“, Cassel, 1st publ., 1994
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