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Advertising, Products, Market structure, Marketing and takeovers vocabulary

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Prípona
.docx
Typ
ťahák
Stiahnuté
0 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
48365
Posledná úprava
24.05.2023
Zobrazené
512 x
Autor:
kkv2
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Detaily projektu
Popis:
English for business studies
Vocabulary definitions for Advertising, Products, Marketing, Market structures and Takeovers.
...
Product - anything that can be offered to the market to satisfy a want or need. Services, leisure activities, people (politicians, athletes, actors), places (holiday resorts), and organizations (hospitals, colleges, political parties) can be considered as products.

Product line - group of closely related products sold to the same customer groups and marketed through the same outlets.

Brand recognition - the extend to which consumers are aware of a brand, and know its name

Brand - a name, or a symbol, or a logo that distinguishes products and services from competing offerings, and makes consumers remember the company, product, or service.

Corporate branding - companies include their name in all their products (Philips, Yamaha)

Individual branding - companies give each of their products their own brand name, so the company name is less well-known than its brands.

Multi-brand strategy - gives a greater market share and a better change of getting some of the custom of brand-switchers.

Company´s market value - the combined price of all its shares

Book value - the recorded value of its tangible assets such as buildings and machinery

Outlets - places of business for selling goods to customers (shops, stores, kiosks)

Product mix - all the different products, brands and items that a company sells
...

Kľúčové slová:

angličtina

slovník

definície

pojmy

vocabulary

marketing

advertising

market stucture

product

brand

price

customer

marketing mix



Obsah:
  • Vysvetlenie pojmov marketnigu v angličtine.

Zdroje:
  • Ian MacKenzie: English for Business studies, Third Edition, 2010
  • Almut Koester, Angela Pitt, Michael Handford, Martin Lisboa: Business Advantage, 2012
  • Michael Duckworth, John Hughes, Rebeca Turner: Business result, Second Edition, 2018
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