Advertising, Products, Market structure, Marketing and takeovers vocabulary

English for business studies
Vocabulary definitions for Advertising, Products, Marketing, Market structures and Takeovers.
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Product - anything that can be offered to the market to satisfy a want or need. Services, leisure activities, people (politicians, athletes, actors), places (holiday resorts), and organizations (hospitals, colleges, political parties) can be considered as products.

Product line - group of closely related products sold to the same customer groups and marketed through the same outlets.

Brand recognition - the extend to which consumers are aware of a brand, and know its name

Brand - a name, or a symbol, or a logo that distinguishes products and services from competing offerings, and makes consumers remember the company, product, or service.

Corporate branding - companies include their name in all their products (Philips, Yamaha)

Individual branding - companies give each of their products their own brand name, so the company name is less well-known than its brands.

Multi-brand strategy - gives a greater market share and a better change of getting some of the custom of brand-switchers.

Company´s market value - the combined price of all its shares

Book value - the recorded value of its tangible assets such as buildings and machinery

Outlets - places of business for selling goods to customers (shops, stores, kiosks)

Product mix - all the different products, brands and items that a company sells
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