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A comparison of the effect of advertising in various types of media

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Prípona
.doc
Typ
seminárna práca
Stiahnuté
3 x
Veľkosť
0,1 MB
Jazyk
anglický
ID projektu
6005
Posledná úprava
02.08.2017
Zobrazené
1 441 x
Autor:
intangity
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Detaily projektu
Popis:
Communication technology has had an enormous impact on society by changing the distribution of information and assimilation of knowledge. Many centuries after writing was invented, the technology of the printing press enabled the first mass distribution of books, pamphlets and newspapers that allowed single authors to inform and entertain large audience.
Freedom of the press guaranteed that print media sources would continue providing information and influence. By the turn of the 20th century electronic technology was at the center of society. From the time movie technology first appeared in 1894, censorship proponents bought to limit criminal and sexual content while other groups proposed using the new medium to teach social ideology. As early as the 1920´s movies were blamed for increasing youth sexuality. Movies were seen as reality - makers taht clashed with values taught in school and contradicted societal norms. Studies during that time revealed taht high school and college students were learning (and practicing) sexual techniques they had seen in the movies.

Kľúčové slová:

communication

information

technology

newspaper

print media

web

advertising

anglický jazyk



Obsah:
  • Media (the influence of mass media on people)
    Web Advertising Versus Newspaper Advertising
    Sources

Zdroje:
  • Bolton, Ruth and Katherine Lemon, (1999), “A Dynamic Model of Customer Usage of Services: Usage as anAntecedent and Consequence of Satisfaction,” Journal of Marketing Research, 36 (May)
  • Strömberg, D., 1998, Measuring Mass-Media’s Impact on Public Policy, mimeo, Institute for international Economic Studies, Stockholm University and Department of Economics, Princeton University.
  • Internet