Distribucia a logistika - Heineken Slovensko

ÚVOD....................................................................................................................................2

I.      PREDMET PODNIKANIA..........................................................................................3

II.     OBRAT FIRMY...........................................................................................................3

III.    PODIEL FIRMY NA TRHU V SR..............................................................................4

IV.    IMAGE FIRMY...........................................................................................................5

V.     KONKURENCIA.........................................................................................................6

VI.    DISTRIBUČNO-POLITICKÉ CIELE.........................................................................7

VII.  DISTRIBUČNÉ KANÁLY..........................................................................................8

VIII. DISTRIBUČNÉ ORGÁNY..........................................................................................9

IX.    SKLADOVANIE........................................................................................................10

X.     ZÁKAZNÍCI...............................................................................................................10

POUŽITÁ LITERATÚRA A INTERNETOVÉ ZDROJE..................................................11