Semestrálna práca17 s. / 2. roč. / doc
1 PRODUCT A product consists of the entire tangible and intangible characteristic provided in an exchange between a seller and a buyer. A product´s characteristic include not only its physical aspects but also its function, brand name, image, packaging, warranty, and price, as well as the provider’s reputation and customer service policy. Because different products are designed for different target markets, they require various pricing, distribution, and promotion decision. Marketers generally d...