Seminárna práca4 s. / 1. roč. / doc
The term of Public Relations Management was first used by the US President Thomas Jefferson during his address to Congress in 1807 . PR is the abbreviation of Public Relations. First of all, PR is a management function which tabulates public attitudes, using an internal and external communication to create a positive image of the company. Every company in the world has PR, which describe the relationship an organization has with public clients, community, shareholders and so on. It involves popu...