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What strategies can Bubo Travel utilize to both maintain and increase their market share?

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Prípona
.doc
Typ
projekt
Stiahnuté
2 x
Veľkosť
0,3 MB
Jazyk
anglický
ID projektu
12127
Posledná úprava
19.09.2019
Zobrazené
1 519 x
Autor:
-
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Detaily projektu
Popis:
What strategies can Bubo Travel utilize to both maintain and increase their market share?

Bubo Travel (BT) is a small travel agency in Bratislava- (Slovakia). The company offers a big variety of destinations to more than 120 countries all around the world but competition in this business sector is growing and it is increasingly easier for people to use of foreign travel agencies with greater experience and a recognized brand name all of which lowers BT turnover and profit. As a result BT has to invest heavily in marketing and this report looks at the increased competition they face and what the company could do to increase market share and profit.

Kľúčové slová:

business strategy

marketing mix

Bubo travel

Porter’s Five Forces

SWOT analysis

PEST analysis

comfort

price

product



Obsah:
  • What strategies can Bubo Travel utilize to both maintain and increase their market share?
    Primary research
    Potential difficulties
    Action plan
    Acknowledgements
    Executive Summary
    1 Introduction
    2 Methodology
    3 Findings and Analysis
    3.1 SWOT analysis for Bubo travel
    3.1.1 Evaluation
    3.2 PEST-G
    3.2.1 Evaluation
    3.3 Marketing mix
    3.3.1 Evaluation of Marketing Mix
    3.4 ANSOFF MATRIX- Analysing possible methods of growth
    3.4.1 Evaluation
    3.5 Porter’s Five Forces
    3.5.1 Evaluation
    5 Conclusions and recommendations
    Bibliography
    Marketing Mix
    Translated interview with Ľubomír Fellner- owner and director of Bubo Travel